We don’t buck the trend. We transcend it.

A few days after Christmas, a mother and daughter visited Simms. They were visiting town for the holidays when Mom decided to introduce her daughter to one of her favorite stores. Mom has been a regular visitor of Simms for over a decade, always unwrapping a piece of jewelry from our store at Christmas. As the three of us wandered and talked, I learned that one of her FAVORITE pieces of jewelry dates back to her youth - a classic, wide, sterling silver bangle bracelet. Even though it is “well-loved” (a little banged up) and one of the older pieces in her collection, it remains her go-to piece of jewelry. A timeless classic.

With every New Year arise new trends, and while admittedly they are fun, trendy jewelry never evokes the same sense of nostalgia and longevity of wear. And, let’s face it, it ain’t cheap! Well, often times the quality is cheap, but at $100 a pop 2-3 times a year, trendy jewelry can rob you blind and ends up lost, broken or obsolete within 12 months. Why not instead spend that $200-$300 on a finely made, timeless piece that will last for decades and weave into the narrative of your life’s story. My bet is that Mom’s treasured bangle will adorn her daughter’s wrist one day.

As we continued wandering around the store, Mom spotted a similar bracelet in our cases and exclaimed, “That is almost as beautiful & everyday as the one I have. Almost .” Being timeless doesn’t mean being boring. In the same way that we can’t imagine a wardrobe without blue jeans, our timeless jewelry enhances any wardrobe in both style and function. What's more, the care and craftsmanship of timeless jewelry withstands the tests of time for future generations to enjoy. Whereas a trend belongs to the masses, a classic piece of handcrafted jewelry belongs to you. And the latter has my vote every time.